As promised here is part two of my App Store experiment. If you haven't done so already then it's probably best to read part 1 of this experiment first.
In part one I asked for suggestions for charities to donate the sales to. I received many great suggestions but I settled on a local Perth charity @Footprints2013. I hope it helps a little to their goals.
As many of you guessed part 1 of this blog post was the next experiment. The blog post did reasonably well, almost 20k page views, 220+ Tweets, 50 Facebook shares and number 2 on the front page of Hacker News.
And everyone knows the front page of Hacker News is instant success for any product, right?
When the downloads began to fall, they kept falling in a very neat curve. As you can see the front page of Hacker News didn't have any noticeable impact.
I have a love-hate relationship with in app purchases. They are the best way currently to provide a trial, but in my opinion are abused by many developers (Kids games are often the worst offenders).
I had many requests to make the workouts a bit more flexible in time and sets, so thought this was the perfect opportunity to add a pro upgrade.
Pretty simple, some decent extra functionality for a few bucks.
How does In App Purchase (IAP) stack up against a paid download? For this app it's been an increase of over 3x from around $22 per day to around $65 per day. The IAP converts at approximate 2-3% of the downloads per day.
More than 50% of the downloads have always been from the US, with countries like Canada, Netherlands, Philippines and the UK all being about 1/10th of the US.
Something I have seen work well in the past is local App Store description translations. So based on a few recommendations I translated to Portuguese, Japanese, Italian, German, French and Chinese (Simplified). Using https://www.icanlocalize.com this cost approximately $100.
Overall this part of the experiment was a total fail having almost no effect on the number of downloads from any of those countries.
One thing that was continuously asked for in reviews from AppBot and from support emails was a workout log. So I added one as part of the IAP:
This lifted the IAP sales to around $75 per day:
Because of several repeating support request (apparently nobody knows the mute switch exists and all other apps bypass it) I decided to test out HelpShift I added a FAQ and support email directly from the app.
So far it has reduced the number of support emails (but increased the number of feature suggestions and general feedback).
Flat design has been an interesting one, two major issues have repeated themselves consistently, both around what is tap-able.
First one is the actual rows being tap-able, which I seemed to solve by adding a little disclosure indicator.
The other is the workout log button, people don't realise this is tap-able (and why would they?).
There wasn't going to be, but I've almost been talked into it. You can follow me on Twitter if you want to find out.