App Review Word Clouds

July 8, 2014

After being prompted by a support email, I started wondering what words people use in app reviews. So I thought I'd dig into the Appbot data and see what I could find.

Note that this data is only for reviews in the past week of the 34,000 apps that Appbot collects reviews for (approximately 200,000 reviews). The most common words appeared up to 80,000 times.

So armed with the cool jQCloud jQuery plugin here is what I found.

I present them without much comment, I'll let you make your own conclusions.

All Reviews

All Reviews

I did remove a number of the most common (and I thought uninteresting words) like 'the', 'a' etc. You can see the raw image here.

5 Star Reviews

Given the majority of reviews are 5 stars I didn't expect this to be a lot different, and it wasn't. A few words like 'awesome' become a little more prominent.

5 Star Reviews

Raw image here.

1 Star Reviews

What does the other end of the spectrum look like?

This was probably my fav, I found myself trying to recreate reviews in my head with the words.

1 Star Reviews

Raw image here.

3 Star Reviews

Now for middle of the road. 'But' made me laugh, I imagined "It's great, but...".

3 Star Reviews

Raw image here.


It would be an interesting experiment to try and repeat the test for phrases, something for another day.

Hope you found it interesting.

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