I've often thought about how some products have that little something, a difference. How did they get that, and what makes it?
I was lucky enough to be given an advanced copy of a book last week by one of my favourite bloggers Bernadette Jiwa from The Story of Telling called Difference.
So many light bulbs went off reading this book and the Difference Map is genius, I hope a lot of accelerators and Startup Weekends start using it.
It's only a few dollars for the Kindle version so I highly recommend you grab a copy now.
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