Why 60 percent of your users opt-out of push notifications, and what to do about it

August 7, 2014

This was posted recently on Andrew Chen's site.

"In some product categories, over 60% of their users turn off push notifications. In others, a mere 20% do. That’s a huge difference when we’re talking about the primary method of retaining and engaging your mobile users. Recent data from Kahuna reveals that push opt-in rates vary widely across industries – ride sharing being the best performing, and social being the worst. Here’s a comprehensive look at the state of iOS push opt-in rates, as well as a roadmap for getting back on track if your app is trailing behind."

Stats

Fascinating read, if you are using (or plan on using) push notifications you must read this.

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